denise_newsletterJune 2010: How often to send your newsletter? Good subject lines for B2B mailings ... plus, news and blog posts.

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denise cox
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the business of email is a free, monthly email newsletter offering relevant news, marketing articles and best-practice tips for permission based email marketing.
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Hot topic

HOW OFTEN SHOULD I SEND MY NEWSLETTER? - It's a top question in email marketing, and the answer is it "depends". It depends because the frequency will be based on the life cycles of your products and/or services.
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Any questions?

Q - WHAT'S A GOOD B2B NEWSLETTER SUBJECT LINE? I've put together a group of subject lines that will give you an idea of the options available to you. It's important to remember that the subject line must work in tandem with the from field to maximise inspiring an open.
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Recent blog posts

Quick tips: get better results for your email surveys

Recommended newsletter: B2B Alliance UK


Latest DMA UK Email Benchmark Report

EU email news

DIGITAL TRACKER SURVEY - New Media Age on DMA UK's 1st Digital Tracker Survey; focusing on consumers views and usage of email, mobile and social media in the UK market. (read NMA article)
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