HOW OFTEN SHOULD I SEND MY NEWSLETTER?
- It's a top question in email marketing, and the answer is it
"depends". It depends because the frequency will be based on the life
cycles of your products and/or services.
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Q - WHAT'S A GOOD B2B NEWSLETTER SUBJECT LINE? I've put together a group of subject lines that will give you an idea of the options available to you. It's important to remember that the subject line must work in tandem with the from field to maximise inspiring an open.
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DIGITAL TRACKER SURVEY - New Media Age on DMA UK's 1st Digital Tracker Survey; focusing on consumers views and usage of email, mobile and social media in the UK market. (read NMA article)
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